Launched in 2022, the SweetLaces concept was inspired by artist Silni’s love of color work, sneaker customization and fashion.
In August 2020, Silni customized a collection of Jordan 1 sneakers featuring NBA basketball teams, and for aesthetic reasons decided to dye the shoe laces in a gradient of colors. This was the beginning of the SweetLaces story and project.
Drawing on his painting experience, he defined a palette of colors common to various brands. Using a Pantone color chart and comparing with his extensive sneaker collection, he determined the colors that would make up the 65-shade collection.
The development of the Sweetlaces brand also represents Silni’s desire to make his work and creations accessible to a wider audience. Offering laces at an affordable price has enabled him to free himself from the image of inaccessibility inherent in the world of luxury and to get closer to his community.
Launched in 2022, the SweetLaces concept was inspired by artist Silni’s love of color work, sneaker customization and fashion.
In August 2020, Silni customized a collection of Jordan 1 sneakers featuring NBA basketball teams, and for aesthetic reasons decided to dye the shoe laces in a gradient of colors. This was the beginning of the SweetLaces story and project.
Drawing on his painting experience, he defined a palette of colors common to various brands. Using a Pantone color chart and comparing with his extensive sneaker collection, he determined the colors that would make up the 65-shade collection.
The development of the Sweetlaces brand also represents Silni’s desire to make his work and creations accessible to a wider audience. Offering laces at an affordable price has enabled him to free himself from the image of inaccessibility inherent in the world of luxury and to get closer to his community.
In collaboration with Puma, he makes cleats for the inauguration of the Le 13 by PUMA indoor sports complex in Marseille, a collection of personalized helmets for the 11 most important players sponsored by the brand (Ada Hegerberg, Marco Reus, Axel Witsel, Antoine Griezman, David Silva, Jan Oblak, Mario Balotelli, Romelu Lukaku, Luis Suarez, Samuel Umtiti and Sergio Aguero), a series of 15 pairs of “King is Back” studs for the player Neymar JR, as well as Neymar Jr. x PUMA Crazy Playground” cleats for the arrival of the player and the brand in the world of the famous game Fortnite.
Translated with www.DeepL.com/Translator (free version)
He also collaborated with Louis Vuitton. Virgil Abloh, the brand’s men’s artistic director at the time, chose him to be the official painter for the Résidence Éphémère Homme on the Champs-Élysées. They will also collaborate on Louis Vuitton’s June 2021 Fashion Week show.
He gradually succeeded in making a name for himself and quickly became recognized in his field.
In collaboration with Puma, he makes cleats for the inauguration of the Le 13 by PUMA indoor sports complex in Marseille, a collection of personalized helmets for the 11 most important players sponsored by the brand (Ada Hegerberg, Marco Reus, Axel Witsel, Antoine Griezman, David Silva, Jan Oblak, Mario Balotelli, Romelu Lukaku, Luis Suarez, Samuel Umtiti and Sergio Aguero), a series of 15 pairs of “King is Back” studs for the player Neymar JR, as well as Neymar Jr. x PUMA Crazy Playground” cleats for the arrival of the player and the brand in the world of the famous game Fortnite.
Translated with www.DeepL.com/Translator (free version)
He also collaborated with Louis Vuitton. Virgil Abloh, the brand’s men’s artistic director at the time, chose him to be the official painter for the Résidence Éphémère Homme on the Champs-Élysées. They will also collaborate on Louis Vuitton’s June 2021 Fashion Week show.
He gradually succeeded in making a name for himself and quickly became recognized in his field.
In 2019, Silni met Samuel Umtiti, the famous defender of the French soccer team, for the “This is my flow” campaign, an initiative of Puma Football, for which he personalized headphones for 10 personalities of world soccer.
Sharing a common passion for soccer as well as for the world of fashion and luxury, they also discovered similar values of authenticity, determination and innovation.
Their friendship has grown stronger over the years, and Samuel joined the Sweetlaces project at its launch in October 2022, the first step towards a much bigger project in the pipeline: their joint brand of clothing, accessories and furniture called Workbrand.
Their collaboration shows that when creative and visionary minds come together, the possibilities are endless.
Our Sweetlaces are the result of months of research and 7 different lace prototypes. Their quality is comparable to the laces you’ll find on pairs of luxury brand sneakers. They’re thin, strong and colorful.
Our Sweetlaces are machine-washable on the gentle cycle. Their high quality ensures perfect color retention, even after repeated washing.
To guarantee their authenticity, our Sweetlaces feature a Signature Ring represented by a double ring in the brand’s logo colors on one of the plastic tips of each lace.
Sweet Treats for Sweet Kicks
All our lace sizes are designed to fit all sneaker models, regardless of brand or size. Our advice is to pay close attention to the number of eyelets on one side of the shoe. Please find the table below indicating the appropriate size.
Please note: our choices are made to allow you to tie a bow. If you want a more casual lacing, you can choose the size below. It’s all a question of style and taste.
| TABLE | ||||
|---|---|---|---|---|
| Length | 105cm | 120cm | 145cm | 170cm |
| Eyelets | 5-6 | 6-7 | 7-8 | 8+ |
Please note that these measurements are approximate and may vary slightly. The oversized style of these t-shirts is designed for a relaxed, comfortable fit. If you’re between sizes and prefer a looser fit, we recommend going up a size.
*Table measurements are in cm.
| SIZE | LENGHT | CHEST | SLEEVE |
|---|---|---|---|
| S | 66 | 57 | 12 |
| M | 70 | 60 | 14 |
| L | 73 | 63 | 16 |
| XL | 75 | 66 | 17.5 |
If you’d like more information or our opinion, don’t hesitate to contact us by email, via the website contact form or on Instagram.
All our lace sizes are designed to fit all sneaker models, regardless of brand or size. Our advice is to pay close attention to the number of eyelets on one side of the shoe. Please find the table below indicating the appropriate size.
Please note: our choices are made to allow you to tie a bow. If you want a more casual lacing, you can choose the size below. It’s all a question of style and taste.
| TABLE | ||
|---|---|---|
| Length | 115cm | 145cm |
| Eyelets | 4-5 | 6+ |
Please note that these measurements are approximate and may vary slightly. The oversized style of these t-shirts is designed for a relaxed, comfortable fit. If you’re between sizes and prefer a looser fit, we recommend going up a size.
*Table measurements are in cm.
| SIZE | LENGHT | CHEST | SLEEVE |
|---|---|---|---|
| S | 66 | 57 | 12 |
| M | 70 | 60 | 14 |
| L | 73 | 63 | 16 |
| XL | 75 | 66 | 17.5 |
If you’d like more information or our opinion, don’t hesitate to contact us by email, via the website contact form or on Instagram.
All our lace sizes are designed to fit all sneaker models, regardless of brand or size. Our advice is to pay close attention to the number of eyelets on one side of the shoe. Please find the table below indicating the appropriate size.
Please note: our choices are made to allow you to tie a bow. If you want a more casual lacing, you can choose the size below. It’s all a question of style and taste.
| TABLE | ||
|---|---|---|
| Length | 130cm | 170cm |
| Eyelets | 5-7 | 8+ |
Please note that these measurements are approximate and may vary slightly. The oversized style of these t-shirts is designed for a relaxed, comfortable fit. If you’re between sizes and prefer a looser fit, we recommend going up a size.
*Table measurements are in cm.
| SIZE | LENGHT | CHEST | SLEEVE |
|---|---|---|---|
| S | 66 | 57 | 12 |
| M | 70 | 60 | 14 |
| L | 73 | 63 | 16 |
| XL | 75 | 66 | 17.5 |
If you’d like more information or our opinion, don’t hesitate to contact us by email, via the website contact form or on Instagram.
